My article ‘Postcoloniality Without Race?: Racial Exceptionalism and South-East European Cultural Studies’, which expands on ideas from Race and the Yugoslav Region about how ‘Orientalism’ has been applied to studying ‘the Balkans’, came out in Interventions.
I have a short essay in Critical Studies on Security about the aesthetics of embodying different imaginations of war and violence, and the pleasures of identifying with stars and characters who embody them, in Wonder Woman. (With an extra 4,000 words of literature review, this could have been a full-length academic article – but then I wouldn’t have had time to write it last year at all…)
My book chapter on the complex place of the Military Wives Choir(s) in TV entertainment, patriotic showbusiness, and everyday military life came out in Veronica Kitchen and Jennifer G Mathers’s volume Heroism and Global Politics – with its origins in a blog post I wrote here in 2012.
Guest posts for Prospect Online on the Croatian president’s self-promotion during this year’s men’s World Cup, for History Today on the problem of gender non-conforming ‘cross-dressing’ soldiers in history, for E-IR on the international politics of music video, for Discover Society on postsocialism and whiteness, for Imperial and Global Forum on the ‘Windrush myth’ after London 2012, for the German Historical Institute’s History of Knowledge blog on the silent histories of enslavement behind celebrating ‘Europe’ at Eurovision in Lisbon (reblogged by ESC Insight), for LSE Engenderings on integrating gender into historical research, for LSE EUROPP on Brexit, colonialism and Bosnia, and for ESC Insightagain on the queer politics of military kitsch.
In press for next year: a spin-off article from material that wouldn’t fit into Race and the Yugoslav Region about female pop-folk celebrity in south-east Europe, which has just been accepted by Feminist Media Studies; a review article for Contemporary European History about recent studies of peacebuilding in Bosnia-Herzegovina and Kosovo; a book chapter for The Palgrave Handbook on Languages and War where I reflect on interviewing ex-peacekeepers and interpreters about their work in Bosnia; and a contribution to a forum in New Perspectives on how postcolonial studies of postsocialism deal with class.
One or two more pieces on the aesthetic politics of popular culture and nationalism might also be ready by the end of 2019, not to mention the edited volume on ‘militarisation’, aesthetics and embodiment I’ve been coordinating this year.
Before anything else to do with the international politics of this year’s Eurovision Song Contest was overtaken by the likelihood that Eurovision 2019 will be held in Israel (with reverberations that will link the call for a cultural boycott of Israeli state-funded arts to the spectacle of Eurovision for the first time), the most unexpected – and unnecessary – collision between Eurovision and the history of colonialism came when some fans noticed during the first live rehearsals that the staging of the Dutch entry looked… at best, uncomfortable. And, at worst, downright racist.
Some of my most recent research is about stereotypes and fantasies of race, blackness and Africa in European popular music – the first chapter of my new book Race and the Yugoslav Region traces them through examples from Yugoslav and post-Yugoslav pop, and refers to the work of Gloria Wekker, a black feminist in the Netherlands who uses evidence from historical media alongside her own observations of racism in Dutch society to debunk myths of white Dutch ‘innocence’ about race.
When the Dutch song, Waylon’s ‘Outlaw in ‘Em’, unexpectedly qualified from the second semi-final on the Thursday night, I spent two hours writing a Twitter thread on why viewers had been finding the performance racist, to help explain why some of them had felt discomfort without necessarily knowing why, and so that users who wanted to call attention to how it looked on their own feeds didn’t have to make the argument from scratch.
(Parts, at least, of Eurovision’s many overlapping digital fandoms are no stranger to conversations about cultural appropriation on the Eurovision stage – including the Native American war bonnet worn by the Dutch representative Joan Franka in 2012, the East Asian visuals problematically surrounding this year’s winning song, and the dancing gorilla that joined Italian favourite Francesco Gabbani on stage in 2017, apparently as an allusion to ‘the naked ape’. Early reactions in the same circles to how the four black men around Waylon, a white Dutch country singer, had been asked to dance were suggesting its impression was a different order of unacceptable altogether.)
Dozens of people since then have tweeted me to explain why I was wrong.
It isn’t automatically racist to have one white guy and four black guys on stage. (It isn’t, which is why, say, Swedish boy-band Panetoz, who have one white band-member and four black, haven’t made fans who notice racial representation on stage feel uncomfortable like this. But then their four black guys aren’t always arranged around their one white guy.)
It’s demeaning to the dancers, who are showing off their talent. (Has anybody asked them? How freely do they feel they can speak about racism on Dutch TV, if they want producers to book them again?)
Waylon thinks it suits the song, and the dancers think so too.
The producers chose the most talented dancers. They didn’t think about race.
I’m insulting Waylon.
I don’t know what the intentions behind the act were, so I can’t comment. (I don’t know. I do know how it was looking to viewers who remarked on it, which kind of matters in a competition where 50% of the points come from an international public vote.)
I don’t even know Waylon. (This is true.)
Waylon is a very kind man to his fans. (That doesn’t prevent someone staging a racist show.)
They don’t get angry easily, but it makes them angry when they read this nonsense. (It made me angry to be staying up two extra hours before I ought to catch an early morning train because nobody on the Dutch production team realised this looked racist. It would have made me angrier if I’d been a black viewer getting the message that Eurovision didn’t care whether the party includes me or not.)
Waylon is half-Indonesian, so this isn’t a white guy with black dancers like I said. (I didn’t know anything about his family background when I wrote the thread, describing the impression Waylon’s placement on stage makes as a white man. But in a contest where family heritage is often part of the narratives that contestants give to try and connect with the public, that part of Waylon’s background hadn’t reached me (we heard much more about his love of country music and the US country singers like Johnny Cash who had inspired him). Most viewers who didn’t already know him well as a singer would also be perceiving him as a white man. And we can still say, via the history of images of race, that a performance where he seems to be in control over four black men identifies him with images of whiteness. Also, anti-black racism expressed by other people of colour is a thing.)
Waylon is half-Indonesian, therefore he can’t be racist. (The same; also, anti-black racism expressed by other people of colour is a thing.)
I’m taking the song out of context: it’s about standing up for yourself (‘When they knock you to the ground, you ain’t gonna let nobody keep you down’). (The viewer hasn’t heard that when they see a bare-chested black man seem to lash out at the camera, the very moment they hear ‘knock you to the ground’.)
I obviously didn’t listen to the lyrics. (Obviously.)
The dancers are krumping because young people on the krumping scene use those moves to transform violence into dance.
If you don’t like it, don’t vote for it. (I didn’t.)
It’s four handsome black guys, spicing up a dull performance. (Do you really want to bring up the racial politics of spice now? Because we can if you want.)
It’s a shame I’m bringing up their skin colour, not how well they can dance.
Americans and Europeans aren’t the ones enslaving male African refugees in Libya. (Somehow, this is meant to have something to do with Europeans designing a dance routine that calls to mind racist stereotypes of black men.)
Sinterklaas and Zwarte Piet don’t come at Christmas like I said, they come on the 5th of December. (OK, I had said ‘every Christmas’ there are protests in the Netherlands over the blackface of Zwarte Piet. The date is the least important thing in that sentence, I’d suggest.)
Zwarte Piet gets his black face from coming down the chimney to deliver presents, not because he’s meant to represent black people. (Here we go.)
The people calling Waylon a racist are the ones seeing colour.
I’m seeing racist things where there aren’t any.
Waylon wanted the best krump dancers, and they happened to be black.
If Waylon was black and the dancers were white, would I still be saying he was a racist?
Waylon wanted to be multicultural.
I shouldn’t be commenting because the UK has only ever sent white acts. (Not true, though the last UK featured act at Eurovision with a black band-member was in 2011 and its last non-white soloist was 2009.)
Finding racism in every little thing is more racist than that.
It’s a shame that I’m a lecturer.
I ought to get therapy.
It’s a shame that I’m a lecturer and not responding to the people who have calmly taken their time to inform me of all of the above.
A lot of quote-tweets in Dutch, which might have made their authors feel better, but didn’t make whatever they wanted to call me have much effect on me because I can’t read them. (That doesn’t mean I ought to get a free pass to make comments about the cultures of countries where I don’t speak the languages. Far from it – I need to be even more sure that I’m right before I speak, not less. But I was rather grateful that I couldn’t read them.)
I was cheered by this picture of a talking gammon.
I was also cheered by the number of tweets I got from people who did find the performance uncomfortable and hadn’t been sure why, or who had enjoyed the song but changed their mind after reading more about the context.
Especially those second people, who were open to seeing something they liked from a more critical perspective even in something they love as much as Eurovision, where fans identify so much with their favourite songs! YOU ROCK. Loreen, or your Eurovision patron of choice, would be proud.
Things people on the internet have not said to me for explaining why the staging of the Dutch Eurovision entry look racist:
Go back to your own country.
[Another racial slur.]
Any words the BBC wouldn’t be allowed to broadcast before 9 pm.
A citeable version of this article including an academic bibliography originally appeared at e-International Relations on 20 April 2018.
Music video reveals how people imagine world politics. This claim is hard to contest given the documented geopolitical influence of other popular cultural artefacts including superhero films and comics, counter-terrorism procedural dramas, military shooter video games, or satirical cartoons. On one level there is a politics of what examples of these popular cultural forms these media depict, as well as the geopolitical imaginations or militarised attachments that the pleasures of engaging with them might help to produce. On another level, such media forms have all allowed researchers of world politics and international security to derive new theoretical and interpretive insights from the kinds of artefacts they are and how their viewers, readers or players interact with them.
While music video has been a major popular cultural force since the (global) rise of MTV in the 1980s, it has been subject to little study within the popular culture-world politics (PCWP) continuum even when compared to popular music in general. Perhaps the art form (a combination of a recorded song with dance performances and/or short narrative or non-narrative film, which may or may not directly reflect any of the song’s lyrical content) seems bereft of enough meaning to be worth analysing, particularly in contrast to a big-budget Hollywood movie about US soldiers in World War II or a videogame that places virtual weapons into a player’s hands. That being stated, we should not ignore music video as a medium for providing narratives of military masculinity, American exceptionalism and the ‘Good War’ – or other significant narratives in world politics.
Perhaps part of the problem is that music video needs not depend on narrative for making sense. Moreover, its aesthetics have often been seen as a collapse of meaning, with its textual content being fairly simple and rendered in the form of lyrics that the images may dramatise. Even when popular culture and world politics research manages to account for images as well as plot and dialogue, many music videos might seem too trivial even for empirical analysis. Often, in commercial music video, all performers seem to do is dance or mime the words as if they were actual singing. And yet from feminist and postcolonial perspectives, the spectacle of bodies moving to music in a transnational economy of desire cannot but be political: the fashions and fantasies of music video exemplify societies’ gendered and racialised ‘cultural archive’.
Historically, conceptually, and methodologically, therefore, studying music video makes new contributions to the wider and wider literature on how popular culture and world politics are intertwined. It shows how the emergence of music video as a promotional and communicative technology was constructed by cultural critics as the manifestation of ‘postmodernism’ in practice, and how this imagination became a way of making sense of the confusing apparently new dynamics of conflict after the Cold War. It focuses our attention towards performance and stardom, and spectators’ affective relationships with the performing body, as often neglected aspects of audio-visual meaning. And, when we go on to consider how music video mediates spectators’ affective relationships to performing bodies, it reveals that geopolitical imaginations take their emotional charge from the intimate politics of identification and desire that popular music taps into even more effectively in audio-visual form.
Music Video, MTV and the Cultural Politics of the Late Cold War
The history of music video, for most scholars who deal with it, conventionally divides itself into pre- and post-1981, before and after the launch of MTV. Technologies for screening ‘illustrated songs’ had existed since sound began to be synchronisable with film, including the almost-forgotten Panoram visual jukebox of the 1940s. In fact, pop and rock bands in the 1960s and 1970s had increasingly filmed promotional clips to reach international audiences that they could never have performed for in person. MTV represented a platform that affirmed music video as a specific type of cultural artefact, and an early global application of the medium of satellite TV, which possessed the potential to disrupt terrestrial broadcasting’s dependence on the nation-state as its main level of organisation (scholars of media and transnationalism would debate throughout the 1990s and 2000s how far it succeeded in doing so). It also represented, and did not even try to conceal, a mission of consumerist enlightenment and an expression of US soft power. From the start, its branding and visual identity connoted an ‘American’ militarised imagination of technological modernity and the supposedly inevitable spread of US cultural influence, famously announcing itself to viewers with the image of an Apollo 11 astronaut planting an animated MTV flag on the Moon.
During the 1980s, music video worked in tandem with film to communicate the aesthetics of the post-Vietnam ‘remasculinization of America’, broadcasting war and action movies to audiences outside as well as inside the USA. Amanda Howell has written that the heavy presence of electric guitar on the Top Gun soundtrack associated its imaginary of jets, flight and US technological dominance of the air with the ‘rock masculinity’ of Tom Cruise’s motorbike-riding pilot: the circuit of associations flowed back to let the legitimacy of US air defence spending benefit from the cool factor of the leather flight jackets and Ray-Bans whose sales were poised to soar. Clearly, the duo of music video and film was responsible for popularising Top Gun’s style. Top Gun pioneered the use of music video as an additional form of film advertising (using film footage in three smash-hit videos for Kenny Loggins’ ‘Danger Zone’, Berlin’s ‘Take My Breath Away’ and the ‘Top Gun Anthem’ itself), meaning many viewers encountered these invitations to gaze on the eroticised masculine cool of US airpower through music videos before they even saw the film (as the videos were meant to entice them to do).
In many instances, music video was interwoven with cinema to inject this stylised militarism into the popular geopolitics of the late Cold War. However, the cultural imaginaries that music video could document and help to generate were not confined to America: the sexual revolution of the movida madrileña in post-Franco Spain, and the last burst of Yugoslav socialist consumerism amid the economic and constitutional crisis after Tito, were mediated through the medium as well. Via similar cultural translations associated with television formats, transnational media history demonstrates how national pop industries filtered the aesthetics of MTV through local cultural meanings of style and consumption to signify aspiration and modernity however those were locally understood.
The aesthetics of Anglo-American music video in the late 20th century readily equipped it to symbolise postmodernism as a practical aesthetic. Its heavy use of montage and jump-cut techniques, its often-dizzying sense of context collapse, its frequent intertextuality and its attitude of pastiche were an everyday manifestation of what theorists such as Frederic Jameson seemed to be talking about. Critics such as E Ann Kaplan bound MTV in particular to the idea of ‘postmodernism’ so successfully that by 1993 postmodernism had become what Andrew Goodwin called the ‘academic orthodoxy’ for scholars of music television. As Goodwin and his fellow editors of the Sound and Vision music video reader argued, this was often at the cost of engaging with music video’s place in the wider music industry’s political economy. At the same time, war itself was starting to appear postmodern, by differing from Cold War expectations of ‘modern’ and ‘conventional’ war.
Music Video and ‘Postmodern’ Conflict: New Aesthetics for ‘New Wars’?
Notions such as Mary Kaldor’s ‘new wars’ drew from conflicts at the dawn of the 1990s, when both the first Gulf War and the apparently multiplying number of ‘civil wars’ and ethnopolitical conflicts seemed to epitomise as postmodern warfare. The Gulf War, relayed as spectacular entertainment by the international news network CNN, famously made the arch-postmodernist Jean Baudrillard argue that the war had been constituted by its televisual representation to such an extent that it effectively had not taken place. The ethnopolitical violence and urban warfare of conflicts such as the Yugoslav wars also seemed to fit their own postmodern script: such wars and their causes appeared jumbled and surreal both to Western eyes accustomed to perceiving those regions as unknowable, and to citizens of the countries where everyday life seemed to have turned into a baffling new reality almost overnight. Boundaries between civilian space and the front line had been blurred, laws of war were being violated by design and the strategies belligerents used to forcibly change the ethnic map looked very different to the large-scale clashes of regular state armed forces under nuclear shadow that Cold War strategists had anticipated. The surreal mixture of globalised youth culture – symbolised by MTV – and ethnic hatred that confronted war correspondents interacting with many of these wars’ rebels and paramilitaries seemed just one more layer of this conceptual frame for explaining what seemed to be changing about global security and war.
Music video, in tandem with advertising and fashion photography, had meanwhile circulated styles and masculinities transnationally to which participants in post-Cold-War conflicts could turn in defining cultural identities of ‘self’ and ‘other’. In fact, the media on different sides of these conflicts that represented combatants and other participants in conflict, aggregating individual experiences into collective narratives in the process, perhaps used these transnational frameworks of style as a basis for contrasting ‘self’ and ‘other’ more often. The young volunteers who Croatian media turned into patriotic symbols of a nation with a modern, Western cultural identity rising in self-defence supposedly went to the front with Guns ‘n’ Roses songs on their lips and Walkman headphones in their ears as readily as British Tommies in the First World War had (just as mythically) marched towards the front line singing ‘Tipperary’.
The image of Sarajevo’s underequipped defenders as a highly-motivated, ragtag band of peace-loving rockers forced into war was not untruthful – rock music was already a symbol of the city’s cultural identity, and the Sarajevo rock scene in the 1980s had given rise to nostalgically remembered last-ditch attempts to reinvent multi-ethnic Yugoslavia – but quickly became myth, first through the work of local and foreign war photographers, then via Danis Tanović and Zvonka Makuc, the director and costume designer of Ničija zemlja (No Man’s Land) , who dressed Branko Đurić’s reluctant Bosniak soldier in a mismatched uniform and tattered t-shirt bearing the logo of the Rolling Stones.
Today’s configurations of what James Der Derian has called the ‘Military–Industrial–Media–Entertainment Network’, meanwhile, do not even require music video to be transmitted through broadcast television. Online video platforms, with YouTube chief among them, have decoupled music video from TV and catapulted it into the realm of digital media. Just as popular culture and world politics research has inseparably become research into digital communications and new media, music video scholarship has also taken a new digital turn.
Music Video and Digital Media Today
The frequency with which journalists compare the editing, pace and soundtrack of ISIS recruitment videos to MTV as well as Hollywood starts to reveal that, without realising how music video’s aesthetic practices engage the viewer (via an affective, embodied politics of spectatorship that feminist film scholars already understand), it is hard to grasp how these audiovisual artefacts which so perplex security services create the bonds of identification that persuade sympathisers towards militancy. This goes equally for Islamist networks and the far-right and white supremacist groups that synchronise videos of their mobilisation and training with tracks from the libraries of epic ‘trailer music’ that give video game and film trailers their characteristic soundscapes.
Yet digital media’s effect on how music video operates in world politics reaches further than networks of extremism and militancy. YouTube has supplanted MP3 blogs as the chief site of music micro-archiving – an important practice of digital memory and postmemory for many diasporas, including post-Yugoslav ones – offering users new audiovisual possibilities for creative remembering by synchronising audio with their own montages of still or moving images depicting their community or nation. Digital video cameras and editing software render it much simpler and cheaper to make, let alone disseminate videos, democratising music video production: hip-hop musicians, above all, have been able to use digital platforms to record and spread their simultaneously globalised and intensely localised affirmations of identity and expression and social critique.
Music video’s increasing convergence with other forms of audiovisual media (including YouTube and digitally generated cinema) is even being said to have produced a distinctively new audiovisual and digital aesthetics. The music video scholar Carol Vernallis calls it the ‘audiovisual swirl’, while Steven Shaviro has theorised as ‘post-cinematic affect’, a new structure of feeling emerging from how digital as opposed to analogue technologies depict and stimulate experience. The digital music video, Shaviro argues, blurs the traditional boundary between filmed action and post-production, ontologically altering what it means to construct and (re)produce audiovisual meaning (even if audiovisual meaning in analogue music video was already more obviously artificial and less mimetic than in other media). This will have its own implications for spectatorship and its embodied experiences, which – games researchers such as Matthew Thomas Payne have led the way in showing – are part of the political.
Throughout these decades of change in technology platforms, the economies of media and international politics, music video exhibits all aspects of what researchers argue makes popular culture political. It plays a role in popular geopolitics, offering frequently fantasised depictions of space and place, though (Vernallis notes in Experiencing Music Video) differently to many spatial settings in film and television: while narrative audiovisual fictions usually aim to represent an identifiable existing or imaginary geographical location, even if it has to be filmed elsewhere, music video very often conjures a type of place, as cultural imaginary or ‘place-myth’. A video set on a beach has (normally) been filmed on one particular beach with its own spatial location and history, but represents its action taking place at the beach, a spatial trope on to which viewers project their cultural imagination. The beach, the luxury hotel and the club are all characteristic settings in music video; at certain moments and in certain genres, so to have been the military base or the spaceship. To break the norm, spaces have to be directly marked as extant material locations, such as sites well-known to ‘tourist gazes’ or places extra-textually known to be the performer’s home town. Music video is therefore one more form of media through which viewers produce popular geopolitics and the politics of desire that, as Cynthia Enloe and Debbie Lisle both argue, create the fascinations around militarised and fantasised tourist sites that they do. But all popular cultural forms can do this – is any world-political work particularly characteristic of music video?
Embodied performance, Stardom and Celebrity in World Politics
One element of meaning particularly prominent in, though not exclusive to, meaning-making in music video is stardom and celebrity. International Relations scholarship seems more able to talk about celebrities as political operators off screen (especially as humanitarians), than either the labour they do as performance or the influence that narrative understandings of stars and their personas have on how viewers make sense of the characters and performances that stars embody. Music video need not of course feature the music’s performers at all, especially for musicians and genres claiming an alternative ‘cool’ which generates subcultural capital from rejecting commercial ‘celebrity’: MIA’s controversial video ‘Born Free’, directed in 2010 by Romain Gavras, was a short film depicting the rounding-up and execution of white ginger-haired men by US paramilitary police where the singer did not appear on screen at all, though it conformed to other music video genre conventions by cueing the editing of its action to the song. When performers appear, as in commercial pop, R&B and hip-hop they are most likely to do, videos produce their imaginative space by combining costume and place, mediating setting through the embodied performances of actors and dancers but even more so through those of their star(s).
Andrew Goodwin, whose early 1990s writing on music video may have outlasted some other studies from the MTV era more concerned with the aesthetics of the postmodern, drew on Richard Dyer’s work on film stardom to argue in his 1992 book Dancing in the Distraction Factory that one of the most important ways viewers interpret music video is through the ‘metanarratives’ of stardom and identity that stars’ images and bodies bring. Star personas are built up over time as the sum of their most iconic performances plus the most recirculated representations of their image off screen: many musicians’ persona-making images will be the styles of their most famous music videos, in tandem with or separate from the look of their most famous albums, tours, or publicity campaigns. Music video has contributed more and more to the on-screen dimension of star image as the physical album’s importance in music sales has declined. Goodwin argues that ‘the storyteller, rather than the story’ is what constitutes the ‘central fiction’ of popular music, a form of entertainment that leverages the authenticity of feeling listeners are supposed to perceive in vocal expression. Viewers thus make sense of music video both by using their knowledge of a star’s persona to make narrative connections between videos’ interleaved sequences of many videos, and also by wondering what contribution the image of this video is meant to make in the ongoing story of the star.
Using popular culture in a ‘narrative’ or an ‘aesthetic’ approach to security studies – especially if that narrative or aesthetic approach already, like Annick Wibben’s or Laura Shepherd’s, constitutes itself as feminist – means therefore that part of the narratives and aesthetics in front of us is this metanarrative of star persona, in any popular cultural form where an economy of stardom is at work. Neither meaning, nor the affective pleasures of spectatorship, come solely from what is happening and being said on screen, or how it looks and sounds; they also come from who is performing it and who is watching. They ask us therefore to take account of the politics and emotions of identification and desire (indeed of the desires that identification invites) that feministandqueer gaze theorists already seek to explain. Combining music, audiovisual fiction, performance and fashion photography, not to mention less or more concealed forms of advertising, spectatorship in music video involves the affective relationships sustained by all these cultural forms.
Making stardom and the politics of spectatorship more central to how we think about music video (and other popular culture) thus helps ask deeper questions about common ‘popular culture and world politics’ themes seen in music video, such as its mediation of war memory and its often contradictory position in and/or against dynamics of militarisation.
Music Video and Militarisation
Music videos may depict war as adventure or duty, war as trauma, or even create an imaginary space that invite the viewer to feel powerful affects towards war but in contradictory directions, what Cynthia Weber might term perversely ‘and/or’. Cinematic conventions of war narrative reverberate through music video, from the small-town-to-boot-camp-to-Iraq narrative of Green Day’s ‘Wake Me Up When September Ends’ (and most US Iraq War cinema), to the cinematic–literary interplay of Metallica’s ‘One’, released in 1989, which remediated the pacifist tragedy of the 1971 film adaptation of Johnny Got His Gun but as a song in live performance introduces itself to the audience with recorded machine-gun fire, explosions and other ‘belliphonic’ sounds of war (and according to Jonathan Pieslak was a favourite of US troops in Iraq reading themselves for danger during vehicle patrols). The ambiguity of how distanced or immersed the listener is ‘supposed’ to be from imaginaries, ideologies and masculinities of war is arguably metal’s stock-in-trade, from the heavy metal era to millennial folk and power metal or the relativistic military-history-making of Sabaton, affectively manifesting the and/or.
Amid the ‘increasingly explicit visualisation’ of warfare that Lilie Chouliaraki and others detect, and the ‘qualitatively new’ expression of older ‘feedback loop[s]’ between military and civilian technology that Der Derian argues digital media provides, music video and its strategies for representing spaces and bodies are not quite like any other cultural artefact within what Rachel Woodward and Karl Jenkings call ‘popular geopolitical imaginaries of war’. There are the videos we would expect to be embedded in these imaginaries because their songs’ themes are already nationalistic or patriotic, like the just warrior/beautiful soul storyline that accompanied Jura Stublić’s video ‘Bili cvitak’ (‘White flower’) during the Croatian war of independence (the soldier’s bereaved girlfriend ends up joining a fictional, victorious Croatian peace monitoring force), and those we might not: nothing in the assemblage of music and lyrics that formed Cher’s song ‘If I Could Turn Back Time’ in 1989 would have determined that its video needed to be filmed as a staged concert to hundreds of cheering US sailors on board the USS Missouri, or that Cher needed to pose straddling one of the ship’s guns, yet there in her fishnets she unquestionably is.
Video also permits musicians to mediate gendered histories of nationhood and war by taking the roles of soldiers or other archetypal participants in significant national wars from the past, again whether or not the song itself has a patriotic theme. The Armenian singer Sirusho inserts herself into a continuum of ancient, late-19th-century and post-Soviet heroism by leading a band of armed men in (neo-)traditional feasts and dances in the mountains in her 2015 video ‘Zartonk’ (‘Awakening’); while the Czech model-turned singer Mikolas Josef plays a fallen Czech soldier (from WWI, being buried under the Czechoslovakian flag and/or today’s identical Czech one) and a contemporary young man in a 2016 song ‘Free’ that imagines a dream of world tolerance (including Putin waving ‘the flag of the gay’ to reconcile with a Pride parade) but has nothing ostensibly to do with Czech nationhood or Czechoslovak liberation during the First World War. Their ideologies of gender, war and nation could and do appear in any popular cultural form: yet how they depict them, via the singing, costumed body of a performer who invites the viewer to make sense of this persona as an image within the star’s metanarrative, is distinct to music video.
At more apparent distance from actual conflict, but not from militarisation in Enloe’s broader societal sense, are videos that become vehicles for the affirmation of camouflage and uniform as fashion (where Enloe encourages us to start unpicking what has made people think that camouflage prints and military references are attractive things to wear). The fashion industry and the construction of popular music stardom are interdependent, as much in the remediation of historic and contemporary military uniform into fashion as in anything else (take Jimi Hendrix, Sgt. Pepper, The Clash and above all Michael Jackson; the vehicle for women’s tops with padded shoulders and militaristic epaulettes to transfer from the Balmain catwalk into high-street fashion in 2009–10 was above all the star image of Rihanna). To queerly ‘trouble the soldier as an object of desire’, as Jesse Crane-Seeber does in rethinking the relationship between actual soldiers’ bodies and the state, involves understanding the militarisation of desire, identification and self-fashioning outside as well as inside the military – and music video, as what Goodwin called a ‘technocracy of sensuousness’, helps form this framework, albeit in complex configurations of irony and resistance. If Jane Tynan suggests that fashion photography referencing military uniform and activity invites its viewers to identify with imaginaries of war by recreating ‘images of social and sexual power’ through the ‘seductive qualities’ of elements of military uniform, the more multisensory involvement of audiovisual spectatorship makes the invitation to identify more intense.
The glamorous female combatant indeed became a stock character for music video treatments in the 2000s and 2010s, just as ideas about women’s capacity for violence were beingcontested across political and cultural spheres. Katy Perry’s ‘Part Of Me’, Rihanna’s ‘Hard’ and Beyoncé’s ‘Run The World’ each position themselves differently towards the embodiment of US militarism (Perry’s character is a jilted lover who finds empowerment in joining the Marines, in a video made with Marine Corps cooperation; Rihanna’s self-proclaimed ‘couture military’ video is set in a hyperreal, desert battlefield and advanced the narrative reconstruction of Rihanna’s persona around fantasies of female excess, revenge and violence after she had survived intimate abuse; Beyoncé’s places in her in a post-apocalyptic setting, commanding a defiant, high-fashion, black-led women’s rebellion against heavily armoured male police) yet produce stills and animated gifs which, abstracted from the narrative, move even more flexibly along the and/or. Their configurations of race, gender, nation and mimesis/fantasy belong just as much as the television dramas Laura Shepherd discusses in Gender, Violence and Popular Culture within an aesthetic approach to gender and security.
As well as being representations with transnational origins, they also have a transnational and potentially global reach. The singer Helly Luv, part of the Kurdish diaspora in Finland, filmed two videos in 2014–15 in Kurdistan using a similar bank of sonic and visual imagery to the aesthetics of ‘Run The World’ or MIA’s ‘Bad Girls’ but incorporating real peshmerga fighters and equipment and dramatizing a fight against terrorism and repressive fundamentalism, celebrating peshmerga women at a time when their image was already the subject of problematic fascination in the West. Western journalists covering the Liberian civil war, Katrin Lock writes, often compared the style of the Liberian female militia leader Black Diamond to stars of hip-hop, soul and Blaxploitation cinema, and indeed the girls in the militia ‘adopted the symbols of this global and universal visual language, which is so familiar from music videos and Hollywood films’, in fashioning themselves for war.
As popular geopolitics, as war memory, as vehicle for the political economy of fashion or desire itself, music video is already world-political. At the same time, as digital communications have become part of statecraft, state and non-state actors (from ISIS to the manufacturers of fighter jets) have become increasingly skilled at using techniques that mark audiovisual artefacts as music video to enhance the appeal and impact of their own political and strategic messages. Adi Kuntsman and Rebecca Stein describe the Israeli military’s production of content tailored to the visual aesthetics of digital media platforms, intended to be shared organically and virally through social networking, as ‘digital militarism’. The Chinese military recruitment video released with a nu-metal style soundtrack in 2016 uses music video conventions such as the slow-motion introduction of a hero dressing themselves in uniform, and the synchronisation of a missile hitting its target with a musical break, which even to a non-Chinese-speaker show the video aiming to attach its intended audience’s identificatory pleasures of spectatorship on to the Chinese military.
Music video, therefore, is not just useful for understanding popular culture and world politics because it increases the number of interesting popular cultural texts to analyse, because it offers historical insights into how people were imagining the apparently changing nature of conflict and security at the turn of the 1980s/1990s, or because ‘MTV-style’ is still a buzzword for the translation of aesthetics from entertainment media into propaganda and diplomacy even though MTV’s major contributions to audiovisual culture since the millennium have been reality TV: it also shows how deeply connected aesthetics, visuality and emotion in international politics are. Popular music is and has long been a nexus of visuality, identification and intimate affect, as well as a cultural form so intimately connected to the politics of sexuality and race that a ‘queer intellectual curiosity’ ought to recognise it as even more important to IR than it has already been said to be.
Music Video and Studying World Politics
The relatively small international politics literature on music, as Matt Davies and Marianna Franklin noted in 2015, has been slow to take up any objects of study beyond song lyrics with overtly political messages or state treatment of politicised musical movements, let alone the ‘embodied affects and experiences of sonic, audible worlds’ that distinguish music from other cultural forms. Even Davies and Franklin, however, do not theorise the nexus between sound and audiovisual aesthetics of music video. And yet it is clearly embedded in the pop-cultural ‘archive’ where gendered understandings of war, violence and security are produced and contested; in the networks of capital, ideology, technology, representation and power in which the defence and entertainment industries are mutually implicated; in the ‘everyday geopolitics’ of militarism and anti-militarism that Critical Military Studies research brings to light. Music video, arguably more than any other popular cultural form, puts the political economy and aesthetics of fashion, style and desire, and the narrative dimensions of celebrity and stardom, into the fore. Recognising what is political about them requires more than transferring typical questions about film and television to music video: it also proceeds from largely feminist and queer inquiry into the relationship between spectator, audiovisual image and performer that could usefully be brought into studying more conventionally ‘narrative’ audiovisual forms as well. Music video is a technology of fascination, fantasy and desire which, if we are seeking to explain the ‘fascination with militarized products’ that so troubles Enloe, condenses the militarising potential of audiovisual narrative texts on to an aesthetic and stylistic fulcrum; it animates the seductions of empire that so alarm Anna Agathangelou and L H M Ling.
Music video thus not just encourages but forces us to follow Roland Bleiker’s encouragement for scholars of music in world politics to go beyond the places ‘where references to the political are easy to find’, that is beyond the layer of text and language which conventional ways of knowing about global politics find most accessible. Bleiker resolved this for himself by studying instrumental music, asking explicitly ‘What can we hear that we cannot see? And what is the political content of this difference?’ Music video is conversely about what we can hear and what we can see at the same time, and the political content of these senses’ convergence rather than their separation: it is the synchronisation of editing with sound, Matthew Sumera suggests while discussing soldiers’ own amateur digital montages of war footage set to metal soundtracks, that creates music video’s unique aesthetics and affects. While music’s ‘embodied affects and […] sonic, audible worlds’ certainly offer more scope for incorporating music into IR’s ‘aesthetic turn’ than if musical lyrics simply counted as another written text, it is not even just the sonic and audible dimensions of musical worlds which matter: music video’s symbiosis of moving image and sound, and its intimate political economy of stardom, identification and desire, create modes of imagining international politics which are not quite matched by any other cultural form.
Eurovision 2017 was a contest with politics much further in the background than many viewers would have expected at the end of last year’s show: the 2016 contest saw Jamala win Ukraine the right to host the following Eurovision with a song that commemorated Stalin’s deportation of the Crimean Tatars in 1944.
Russia’s last-minute selection of a contestant, Yuliya Samoilova, who had visited Crimea in 2015 without crossing the Russian-Ukrainian border and would therefore be ineligible for entry under Ukrainian law, generated almost a month-long stand-off before Russian television decided in mid-April not to accept any compromise solution or broadcast the show. This meant the greatest reverberations of the Russia–Ukraine conflict for Kyiv 2017 had subsided before they could preoccupy the bubble of journalists, bloggers and fans that generates many of the framing narratives for every Eurovision during a fortnight of rehearsals in the host city.
While visitors to Kyiv were surrounded by architectural and visual reminders of Ukraine’s increasing cultural separation from Russia and the memory of coexistence in the USSR, Ukrainian nationhood in the broadcasts themselves came across largely through citations of folk tradition. There was no equivalent of the moment in Eurovision 2005 where President Viktor Yushchenko, presenting the winner’s trophy, reminded viewers that the Orange Revolution had only ended four months before. Even the Ukrainian entry by rock band O.Torvald had abandoned the ticking countdowns, flame and rubble concept of its early performances – calling to mind iconic photographs of the Euromaidan – for an abstract, utilitarian design.
The European Broadcasting Union, for its part, contributed to the politics-free atmosphere by preventing Portugal’s Salvador Sobral, who had been urging European governments throughout the week to accept more refugees, from wearing an ‘SOS Refugees’ sweatshirt in his last press conferences on the grounds that it broke Eurovision rules against ‘political or commercial’ messages. This was despite the fact that last year’s Eurovision had contained a segment, the acclaimed ‘Grey People’, which was no more and no less political in its depiction of the dangers refugees subject themselves to in order to reach the very ‘Europe’ that Eurovision viewers are celebrating.
The nature of live television nevertheless creates occasional ruptures in this increasingly tightly regulated ideological space. Israel’s spokesperson Ofer Nachshon’s farewell to Eurovision from the soon-to-be-closed Israel Broadcasting Authority left many viewers wondering if he was also announcing the departure of Israel itself. Perhaps the most alarming moment I can remember on a Eurovision screen occurred during the interval, when a man wearing an Australian flag climbed on stage and dropped his trousers in front of Jamala as she performed her new single, ‘I Believe In U’.
While no-one was readier than the internet’s Australians to take self-deprecating credit for the display, the man was a Ukrainian ‘prankster’, Vitalii Sediuk, with a long track record of confronting and assaulting mostly female celebrities in public. With Ukraine in direct conflict with another country where opposition politicians and journalists are liable to become targets of attacks in the street – and with tennis fans in the Yugoslav region especially likely to remember a spectator’s attack on Monica Seles in Hamburg 24 years ago – the fact that a member of the public could get this close to any performer on stage, let alone as politically symbolic a figure as Jamala, overshadowed a contest where in many respects the politics remained off screen.
In May 2007, just before Helsinki was about to host its first ever Eurovision Song Contest, a group of media and performance researchers gathered at the University of Helsinki for a symposium on ‘Queer Eurovision!’, later written up as a special issue of the Finnish queer studies journal SQS.
The aim of the symposium, wrote its co-organiser, Mikko Tuhkanen, was to take stock of the ten years since the ‘open secret’ of gay and queer presence at Eurovision had moved from a private subtext behind the show to an inescapable part of the text, starting with the first performance by an out gay man (Páll Óskar from Iceland) in 1997 and written into Eurovision history when Dana International won in 1998.
Many young, and some older, trans viewers of Eurovision were able to see in Dana International’s confidence and glamour the first aspirational representation of trans femininity that film and television had ever offered them. To Eurovision’s much larger number of cis viewers, meanwhile, her identity as a trans woman and her roots in the Tel Aviv’s gay nightlife – at a historical moment where LGBT activists were starting to win limited but important victories by lobbying European institutions – seemed to confirm: yes, Eurovision was gay.
Or as Tuhkanen wrote: ‘With Dana International, the disclosure was complete.’
A few days later, Marija Šerifović would win Eurovision 2007 for Serbia with a performance that the symposium’s other co-organiser, Annamari Vänskä, would persuasively read as an example of ‘lesbian camp‘. Šerifović’s victory took Eurovision 2008 to a country where the government’s failure to provide sufficient security for Belgrade Pride marches to take place had become a symbol, both at home and in European politics, of how far ‘European values’ were or were not embedded in Serbia.
Eurovision 2008 would open up a new chapter of the international politics of queerness and LGBT rights at Eurovision – one where queer people’s equality and security in host states would be heavily scrutinised when the contest took place in postsocialist, eastern European countries (but taken for granted during contests that were held in ‘the West’), and one where sexual orientation and gender identity were becoming matters of foreign policy for many countries in the global North and some (like Brazil and Argentina) in the South.
Šerifović’s victory, in other words, marked the start of another new phase in the queer politics and history of Eurovision – one where, increasingly outside Eurovision as well as inside, tolerance and respect for LGBT rights were about to become a new symbolic boundary in the imaginative geography of ‘East/West’ divisions of Europe that dated back even further than the Cold War.
Of all the contributions to ‘Queer Eurovision!’, the one most often cited in the subfield of ‘Eurovision research’ that itself started growing like a snowball after around 2007 and 2008 is Peter Rehberg’s article ‘Winning failure: queer nationality at the Eurovision Song Contest‘. Rehberg had noticed that the celebrations of queer (above all, gay) identities at Eurovision were an almost unparalleled occasion where fans and viewers did not have to choose between their queerness and their nationhood in order to experience belonging – a rare thing when nationalism, as an ideology, had historically been so hostile to homosexuality and transgressions of traditional gender roles.
(That past tense matters: by the mid-2000s, ‘LGBT-friendliness’ was itself becoming a symbolic value in some accounts of national identity, helping to define nations such as the Netherlands, Sweden or Britain in terms of cultural differences from supposedly ‘more homophobic’ parts of the world – a new way of expressing Europe’s imaginary east/west divide, and sometimes even of creating a troubling, simplistic hierarchy setting ‘the West’ above ‘Islam’ or ‘Africa’.)
Rather than fans celebrating their membership of a transnational gay or queer community instead of nationhood, Rehberg argued that Eurovision allowed them to celebrate as people with queer identities and as members of nations – ‘a rare occasion,’ in his most-quoted line, ‘for simultaneously celebrating both queerness and national identity’ (p. 60).
Ten years on from ‘Queer Eurovision!’, the song contest and queer geopolitics have become even more tied together.
As I’ve writtenherebefore, the years between 2008 and 2014 enmeshed Eurovision in the same political struggles over international events, LGBT rights and human rights that are most familiar from controversies over the Beijing and Sochi Olympics (which themselves book-end 2008 and 2014): Belgrade’s hosting of Eurovision in 2008 followed by Moscow in 2009, where the mayor of Moscow sent in police to break up a ‘Slavic Pride’ march on Eurovision final afternoon; the European Broadcasting Union (EBU), which organises Eurovision, again accused of complicity with a repressive and homophobic regime when Baku hosted in 2012; London’s attempt to distance itself from Beijing through how it performed national identity at the 2012 Olympics echoed at Eurovision by Malmö 2013’s self-presentation as the antithesis of Baku 2012, with equal marriage among the many symbols of Swedishness celebrated in the interval; moments of celebrity activism like Krista Siegfrids’s on-stage kiss with another woman, beamed out across Europe while sending a more specific message to Finns before a parliamentary vote on an equal marriage referendum; and, after the Russian parliament criminalised the promotion of ‘non-traditional sexual relations’ to under-18s in June 2013, the cycle of Europe-versus-Russia representations around that symbolic boundary of LGBT rights that ran organically from the human rights campaigns before the Sochi Olympics into the meanings of ‘Europe’ and Eurovision when Conchita Wurst took part.
The hinge between queerness and nationhood that Rehberg found at Eurovision would widen in some countries, at least conditionally, with expansions of marriage and family rights and even – after much more struggle – tentative improvements in mechanisms for trans people’s gender recognition: provisions that add up to a greater sense of ‘citizenship’, or the ability to actually exercise the same rights as other citizens, for queer people, or at least those queer people whose race, ethnicity, nationality or religion don’t remove them from that sense of citizenship in other ways.
And yet frictions between the celebration of queerness and the sovereignty of nationhood would persist at Eurovision itself. In 2016, the EBU embroiled itself in unnecessarily awkward dialogues with LGBT fans over whether or not rainbow flags would be allowed in the Eurovision arena (if they were being used in a ‘political’ way, leaked instructions to security staff at the arena suggested, they shouldn’t be allowed – and yet the rainbow flag’s origins in political protest are still, for many but not all LGBT people, inseparable from its meanings in the present), and expected the more specific identities symbolised by the wider family of pride flags (like the bi and trans flags) to be accommodated in the all-encompassing rainbow.
Meanwhile, it had to be aware both that its Russian member broadcasters were under LGBT-phobic pressure to withdraw from Eurovision – so that Russian families wouldn’t have to watch examples of ‘Western decadence’ like Conchita Wurst – and that the very celebrations of queerness many viewers would expect from Eurovision, indeed be disappointed if the contest didn’t show, might now be ruled illegal to broadcast in Russia under the laws that a coalition of neo-traditional politicians and the Russian Orthodox Church had steered through parliament with Putin’s approval in 2013.
Since 2007, in other words, that hinge between queerness and national belonging that Rehberg had found one expression of at Eurovision had acquired three new dimensions: its vulnerability to being instrumentalised as a way of constructing tolerant and progressive Western and European national identities against backward cultural ‘others’; the hardening of a symbolic boundary between ‘Europe’ and ‘Russia’; and the realisation, as Russian queers saw in 2013 and Western queers themselves have had to come to terms with after seeing the Obama presidency’s steps towards LGBT equality reversed in a matter of weeks, that the greater sense of national citizenship and belonging that some LGBT people have been able to win can always be assaulted and lost again.
Come into me from within, we can be as one in the sin
The vagaries of Eurovision qualification – where almost 40 entries will take part in two semi-finals and only 20 go through to the grand final on Saturday – mean that this year’s most interesting example of how queerness and nationhood can combine at Eurovision, Slavko Kalezić’s ‘Space’, has already gone out of contention. Hidden away in the Tuesday semi-final, the 2017 entry most conscious of, and most adapted to, the homoerotic male gaze of gay spectatorship didn’t come from any self-imagined north-west European stronghold of gay rights, but from Montenegro – and depended on specifically post-Yugoslav ways of reinventing masculinity rather than any denationalised model of the ‘global gay’.
The presentation of Kalezić’s preview video for ‘Space’ in March left no doubt this was a song and performance aimed at the gay and bisexual male viewer in the sense that their likely pleasures are more embedded in the song than any other. Entering through a neon galaxy (with echoes perhaps of Lady Gaga’s ‘Mother Monster’ phase), the camera takes viewers to a dark disco and a dramatic rocky landscape where Kalezić is dancing shirtless, often singing directly to the viewer in extreme close up, as we hear lines like ‘Wet dreams, wild nightmares, I surrender / Come into me from within / We can be as one in the sin’.
The rest of the lyrics are filled with callouts to ejaculation and orgasm, mixed with a fluidity of gender roles (‘I’m Venus and Mars of the hour’), and fans were quick to interpret a line about ‘I’ve got my suit on, no need to worry’ – ostensibly, of course, about a space suit – as standing for using a condom during safe sex.
Even as Eurovision entries go, ‘Space’ is remarkable in its commitment to the codes of double entendre. Moreover, the lyrics put Kalezić in a receptive role, the riskier and queerer position for a man who has sex with men to take in many binaries of male sexuality that view receiving penetration, as opposed to giving penetration, as a much more threatening act for masculinity (thus feminising and stigmatising passive sexual role): it’s the thought that men can enjoy being penetrated that really unsettles many homophobes.
While Kalezić’s unabashed enthusiasm for male/male sexuality has rough Western equivalents – a Frankie Goes To Hollywood or, especially, a George Michael – ‘Space’ is far from an import of Western gay aesthetics – and that needs saying all the more loudly when so much public and state homophobia, the ideology behind the Russian ‘gay propaganda’ laws or the far-right and Church mobilisation against LGBT activism and Pride marches in Serbia, Ukraine, and many other countries, is grounded in imagining that the authentic masculinity of the nation can never accommodate being gay or taking pleasure in sexual acts performed by other men.
Throughout the introduction of LGBT-phobic legislation in Russia, the current persecution of gay and bisexual men in Chechnya, or the ongoing harassment and violence of LGBT activist movements and Pride campaigns, discourses of nationalism and sexuality hold that – supposedly – it’s against the authentic morals of the nation for men to behave like this. Opposing moves to recognise LGBT rights as human rights as the United Nations, the Russian government has argued that the West has sought to impose LGBT equality on Russia in the face of Russia’s authority to determine its own moral code: in the Russian nation as Putin imagines it, ‘non-traditional’ sexual relations should stay out of sight.
The hostile comments Kalezić received from Montenegrin social media users after his video was published similarly included references to ‘Western decadence’ or the remark that ‘Njegoš would be ashamed.’ The epics of Njegoš, the 19th-century prince-bishop and national poet of Montenegro who wrote (with graphic violence) about the heroism of Montenegrin highland clans fighting the Ottoman Turks, are at the core of Montenegrin myths of national masculinity.
In response, Kalezić told the Montenegrin web portal CDM: ‘if Njegoš were alive, he’d actually support me. Those of you who are mentioning him, if you’ve read The Mountain Wreath or A Night Worth A Century [his two major works] should know that in fact he was an exceptional thinker and empath. Full of symbolic energy and the energy of life.’
Beyond queering Eurovision or queering the nation, Kalezić was doing something even more threatening to Montenegrin heteronormativity: queering Njegoš.
Moreover, the way Kalezić – in his video more than his Eurovision performance – embodies genderfluidity and male/male sexual desire reflects a tension for queer people across most of the globe: how to find modes of sexual difference and gender non-conformity that don’t require total separation from national tradition, that is, how to situate oneself in the linguistic and cultural material of a nation to which one should be able to belong.
The questions are the very stuff of global queer politics – including in Montenegro, where (as Danijel Kalezić writes in his contribution to Bojan Bilić’s recent volume on post-Yugoslav LGBT activism) non-heterosexual and gender non-conforming people question whether their activism and organisation necessarily needs to follow the Western European and North American model of Pride, why anyone should expect queer identities to develop with the same categories or timescale they have in the West, and where there might be Montenegrin queer histories to reclaim.
‘Space’, on video, contains visual nods to Byzantine iconography and also, in the whirling of Kalezić’s robe and hair, something of Sufi tradition: a reference which, at least to me as a spectator, brings to mind another gender-non-conforming post-Yugoslav singer from Bosnia, Božo Vrećo.
Vrećo, seen here in his own enrobed whirling through a dramatic landscape, has succeeded in what Tea Hadžiristić described in an article for Balkanist as ‘queering sevdah’. In singing and writing this form of traditional Bosnian folk music, Vrećo speaks both as a woman and as a man. His gender expression, both in and out of performance, actively reuses Bosnian traditions across gender boundaries: among his tattoos, for instance, are symbols on his hands that Bosnian Catholic women used to tattoo as protective bridal charms. Vrećo neither uses nor needs Western or Anglophone categories of sexual and gender variance to present himself. As a result, Hadžiristić writes:
Vrećo eschews ascribing Western-style identity categories to himself that allows him to be celebrated by Bosnians as a star and emblem of Bosnian talent, while at the same time enacting his own brand of queer gender presentation. Outside of a context where LGBT rights are seen as part of a modernization package leading to EU accession, his queerness is accepted because it is seen as Bosnian rather than a threat coming from the ‘outside’. In itself, this has radical potential because it demonstrates that queerness is not a Western import and that it can and does exist naturally in Bosnia and jive with ‘Bosnianness’. A Bosnian queer is possible.
So, Kalezić shows, is a Montenegrin queer. So is a Serbian queer: Marija Šerifović, Serbia’s Eurovision winner in 2007, came out in 2013 (after years of public speculation about her sexuality during which she was only photographed with one boyfriend, Slavko Kalezić), and in gender expression is indistinguishable from male stars in the same field of Serbian pop – though doesn’t subvert dominant ideologies of Serbian nationhood in other ways (after all, Serbian women, or women anywhere else, are not necessarily left-wing committed anti-nationalists just because they’re queer).
The aesthetic codes that ‘Space’ as a video depend on are already well-established in Belgrade-based popular music production for the post-Yugoslav linguistic and cultural area: in fact, its director, Dejan Milićević, is none other than the foremost video director for Serbian pop-folk music or what’s still sometimes called ‘turbofolk’.
Milićević’s videos employ what Balkanist‘s pop blogger Eurovicious (in his ‘Queer as Turbofolk’ series) calls a ‘tricky balancing act’ in which ‘the queer subtext must be subtle enough to pass over the heads of the straight audience, but explicit enough to maintain the interest of the gay male audience’. This example, for a Danijel Djokić video in 2012, is as good as any:
Milićević’s signature devices of lingering on the exposed male body and visualising the male singer’s inviting gaze back at the viewer – all filtered through the conventions of fashion photography – are an established aesthetic in post-Yugoslav music. For Marko Dumančić and Krešimir Krolo, in fact, they help to suggest that the Belgrade school of pop-folk music has produced a – however commodified and objectified masculinity that differs importantly from how the same music used to celebrate the masculinities of paramilitarism and organised crime.
The Milićević aesthetic taken into Eurovision sees a localised homoerotics, in which queer men in and around Serbia and Montenegro are already taking pleasure, meshing with other queer, and straight, gazes situated elsewhere. Indeed, Macedonia’s preview video for Tijana Dapčević’s entry in 2014 relied on the same presentation of the male body and the same scopic pleasure of looking at the male body even though it was directed by a different director, Mert Arslani:
For better or worse, the Macedonian team didn’t bring the video’s homoerotics of the Macedonian Air Force into the live performance (or even get Tijana to wear the white glasses that she’d showed to every journalist who met her during Eurovision week) – and Eurovision viewers didn’t get to see half as Montenegrin a setting for ‘Space’ as Kalezić’s preview had been able to conjure.
The braid stays, but the robe is off within less than fifty seconds (Kalezić is wearing sparkly jeans underneath), and the high-resolution video backdrop is showing galactic patterns or blow-ups of Kalezić’s body rather than the mountain landscapes that Montenegro’s preview videos can be guaranteed to show off: I do wonder whether the more localised elements from the video (even if many viewers elsewhere in Europe would just view them as ‘more Balkan’) might have helped the song stand out better in a semi-final that contained at least one other south-east European pop song based on astrophysics and the return of Moldova’s Epic Sax Guy.
Once the EBU releases the semi-final results and the breakdown of how expert juries and the public voted in each country, it’ll be interesting to see whether Kalezić’s points were simply relatively low all round or whether he encountered the obstacle that made even Conchita Wurst’s scores not as high as they might have been: that five music professionals per country have more influence than a member of the public, by a magnitude of thousands, over whether a performance that plays on queerness as much as Kalezić or Conchita is going to get any points. Both homophobia, biphobia and transphobia on the part of a juror, or pressure from the broadcaster or elsewhere, can have a disproportionately high impact on the votes a jury gives.
Indeed, this isn’t just a problem of the 2010s: Páll Óskar’s ‘Minn hinsti dans’, in 1997, scored only 18 points and came 20th out of 25th – but 16 of the 18 points came from countries that were experimenting for the first time with a public televote, Austria, Sweden and the UK.
Conchita, in 2014, didn’t suffer a mass rejection among public voters even in Russia, but expert juries ranked her noticeably lower than the public, leading to eastern Europe countries appearing to have given her relatively fewer points than the West.
With Kalezić out of the running for the grand final, however, the most significant hinges of queerness and nationhood at Eurovision 2017 are likely to be behind the scenes rather than on stage.
Repainting the rainbow arch
Ukraine’s public diplomacy, since 2014, has striven not only to inform the world that Ukraine still has sovereignty over Crimea and eastern Ukraine but also to show that Ukraine belongs to a different, European community of values than Putin’s Russia – a political and cultural separation not unlike the move with which Croatia in 1990-5, before and during its war of independence, sought to separate itself (sometimes coercively) from Yugoslavia.
One of several important differences between the Croatian case and Ukraine’s, however, is that there was no incentive for the 1990s Croatian regime not to double down on homophobia in its political compact with the Catholic Church. For Ukraine, on the other hand, being able to demonstrate progress on what diplomats take as the benchmarks of LGBT rights (such as whether Pride marches are being held safely) could – at least when LGBT rights were the foreign policy issue that they were under Obama and still are to some governments – help to create a clear moral boundary in Western eyes between Ukraine and Putin’s Russia.
If Russia had not withdrawn from Eurovision after Ukrainian security services banned the Russian contestant Yuliya Samoilova from entering the country (in 2015 she had visited Crimea without first legally entering Ukraine), public awareness of the organised disappearances, torture and killing of gay and bisexual men in Chechnya could well have elicited more hostile reactions from viewers than Russian competitors faced even in 2014, the first Eurovision since the ‘gay propaganda’ law went into force, or 2015 – perhaps not even a contestant able to win as much goodwill from fans as Sergey Lazarev would have been able to do much to hold it off.
The potential diplomatic value of publicly performing support for LGBT equality sits uneasily with the patriarchal homophobia of the Ukrainian far right and paramilitary movement – a potential insurgent force that continues to overshadow the Ukrainian government.
The impasse was symbolised by the outcome of an initiative to repaint the Arch of the Friendship of Peoples, a Soviet monument built in a large Kyiv park in 1982. The Arch is among the monuments that the Ukrainian government now plans to remove under a ‘decommunisation’ law introduced in May 2016 (bringing Ukraine, two and a half decades after the collapse of the USSR, closer to the memory politics of early post-Yugoslav Croatia).
First, however, Kyiv city council decided to repaint it in rainbow colours as a temporary Arch of Diversity in time for Eurovision and Kyiv Pride – as if taking up the street-art aesthetic that since 2011 has regularly been seeing Sofia’s Monument to the Soviet Army repainted so that the soldiers are wearing American superhero costumes, bright pink uniforms or even Ukrainian flags.
The rainbow symbol, and ‘diversity’ itself, contain a non-specificity and deniability which often frustrates queer and LGBT people who want their identities and experiences to be named as such; ‘Celebrate Diversity’, the slogan of Eurovision 2017, is so broad it could be celebrating nothing at all (while performing a celebration of diversity, as Sara Ahmed writes, is so often a substitute for institutions actually making the difficult structural changes necessary for their workforce to be meaningfully diverse). That very slipperiness, however, also creates the space of manoeuvre in which the painting of the Arch of Diversity could take place without the city council having to openly name the rainbow as queer.
The arch was in a half-painted state last week when members of far-right groups including Right Sector and Svoboda threatened municipal workers and ordered the painting to stop – calling the rainbow ‘gay propaganda’, in the same terms as LGBT-phobia in Russia. On 4 May the mayor of Kyiv, Vitaliy Klitschko, announced, in what was widely seen as a symbolic concession, that the rest of the arch would be filled in with ‘a Ukrainian decorative pattern.’
The bands of orange, yellow, green, blue and purple that currently rise from the base of the arch, leaving blunt interruptions of grey metal near the top, could as an aesthetic choice have captured the viewer’s gaze and forced them to think about why the progress was incomplete, better than the full rainbow would have done: in that sense, designing such a rupture into the arch might have expressed the contingency of queer politics better.
Enforcing the rupture from outside, however, means that the unpainted metal of the present arch and the traditional national pattern of its future – likely based on the same handicrafts that have given Eurovision 2017 much of its visual identity – also represent the material power that the far right in Ukraine can exert over what degree of LGBT equality, visibility or public presence they are prepared to allow.
The half-rainbowed arch under which many Eurovision fans, of different genders and sexualities, are photographing themselves this weekend in Kyiv is not only, therefore, a symbol of transnational ‘rainbow’ politics or an instrument of national public diplomacy. It is a sign of the contingency and insecurity of queer existence: the knowledge, as immediate or distant as it seems, that even official commitments towards equality can still be met with violence and still bargained away.
The idea that time’s imaginary arrow can go backwards – that even if you can belong more to your nation than you used to do, the time may still come when the nation and its state turns on you again – is not just an experience of queerness in Russia or Ukraine: it is one that queer people in the West are also confronting, after only a few years where it started to feel possible to forget.
There’s a moment, or many moments, in Belgium’s performance at Eurovision this year where, even though the singer Blanche as far as anyone knows isn’t queer, the song captures a mood of insecurity and doubt that queer, and feminist, politics in 2017 knows very well.
In a voice so uncomfortable that a lot of viewers – including myself the first time – initially heard it as stage fright, yet selling the song to enough voters for it to qualify from the semi-final, Blanche keeps returning to the same refrain: ‘All alone in the danger zone / are you ready to take my hand? / All alone in a flame of doubt / are we going to lose it all?’
Rather than fulfilling the same storytelling momentum that recent Eurovision winners have increasingly been able to convey through digital staging that sometimes seems to tell an almost mythological story of command over nature or technology, ‘City Lights’ is caught in indecision. It doesn’t offer the climax of the young-adult dystopian narratives it seems to draw from, where we know that sooner or later the young heroes will make their break, escape the city and join hands; instead, it cycles back to hesitation.
Its last seconds, where Blanche repeats the same line three times before the lights and music suddenly drop out as she crosses her arms, would be an even bleaker winner’s reprise than the end of Jamala’s ‘1944’ – and yet, for some viewers, the words are already on their minds:
This post originally appeared at the International Feminist Journal of Politics blog on 20 September 2016, accompanying my article ‘”Ancient Volscian border dispute flares”: representations of militarism, masculinity and the Balkans in Ralph Fiennes’s Coriolanus‘ (International Feminist Journal of Politics 18:3 (2016): 429-48).
In the first duel between the two feuding generals who serve as protagonist and antagonist in Ralph Fiennes’s cinema adaptation of Coriolanus, a bloodied Roman commander in grey-green digital camouflage uniform, bulked out by tactical pouches, radio equipment and the personal paraphernalia of US forces’ urban combat in the aftermath of the 2003 invasion of Iraq, confronts the leader of the barbarian Volscians, a bearded paramilitary in plain green fatigues whose irregularly dressed and lightly equipped forces resemble countless still and moving images of fighters from a very different yet equally ‘post-Cold-War’ conflict, the Yugoslav wars of the 1990s.
The contest between Coriolanus, the Roman war hero who turns away from political acclaim to fight alongside the very barbarians against whom he won his battle honours, and Aufidius, the Volscian leader who moves from admired adversary to counterpart to the agent of Coriolanus’ death, is a historical rivalry from the early stages of Rome’s wars with the Volsci in the 5th–4th centuries BC, adapted into a tragedy by William Shakespeare, and understood by Fiennes (both director and star of this 2012 adaptation) as a narrative that purports to reveal timeless truths about men and war.
The materiality of the film’s production design, on the other hand, could hardly be more time-bound: not only are the identities of each army and polity conveyed through resemblance to forces from a different newsworthy war, but Fiennes and his production team visualise the competition between the two men through directly opposing two military masculinities, the combat soldier of the post-9/11 War on Terror (representing a state that US liberals have been likening to Rome since its founding days) against the paramilitary of post-Yugoslav ethnopolitical conflict, as pictured in news photography including Ron Haviv’s famous ‘Blood and Honey’ series.The choice to make the film on location in Serbia and Montenegro meant that ruined post-Yugoslav locations in Belgrade, Pančevo and Kotor add verisimilitude for any viewer who remembers news images from the Yugoslav wars, as sites supposed to have been devastated by the Roman–Volscian conflict – even though the destroyed hotel where Coriolanus and Aufidius fight their first duel is none other than the (now refurbished) Hotel Jugoslavija in Belgrade, which owes its ruins not to either side in an ethnopolitical conflict but to a NATO air strike during the Kosovo War in 1999.
Archival news footage from (on almost every occasion) the Yugoslav wars (one early riot scene contains a clip from a protest in South-East Asia; none of it comes from the war in Iraq) further localises the action in not so much the material Western Balkans but the imagined space of ‘ancient ethnic hatreds’ into which one of the two most prominent Western discourses about the wars transformed the Yugoslav region.
The blurring of ‘found footage’ and scenes staged and designed in resemblance to it sees, in one exposition sequence, Gerard Butler’s Aufidius and three other Volscians cheering and waving rifles as they drive into conquered or liberated territory, above the rolling headline which gave my International Feminist Journal of Politics article the first part of its title: ‘“Ancient Volscian Border Dispute Flares”’. The caption does not give us the ‘ethnic’; alongside these images juxtaposed with concepts of ancientness and territory, it does not need to.
With the built environment and the thematics of exposition situating the film’s imaginary space so much more within (a certain Western construction of) the Yugoslav wars than within any post-9/11 conflict – and with a Serbian costume designer, Bojana Nikitović, and the Serbian actors portraying several supporting military characters contributing their own awareness of the aesthetics of the Yugoslav wars – the chief means of distinguishing the Romans and Volscians becomes the aesthetic differences in the embodied military masculinities of each side.
Indeed, the psychological narrative of Coriolanus’ rivalry with and admiration of Aufidius – which will end in Coriolanus’ death at Aufidius’ hands after his wife and mother have persuaded him to make peace and return to Rome – is visualised through the transformation of Coriolanus’ and Fiennes’s own militarised body into a persona that several UK film reviewers independently likened to ‘a Balkan warlord’.
Coriolanus’ death at Aufidius’ hands, after his wife and mother have persuaded him to make peace and return to Rome, thus becomes simultaneously the resolution of the tragedy, the blade finding (as Fiennes explains in his director’s commentary) ‘its place of penetration’, and Fiennes’s imagination of a ‘weird ancient tribal blood rite of embrace and sadness’ (the hero slain by his dualistic rival yet again?) – a homoerotics given thematic unity by the enactment of ‘ancientness’, killing and tribalism in a ‘Balkan’ setting.
Coriolanus, the film, reached nowhere near as many viewers on release in 2012 as blockbusters such as The Dark Knight Rises or The Hunger Games; however, like both those films in different ways, the aesthetics of its design depend on the evocation of resemblance to (and sometimes direct incorporation of) images from recent conflicts to incorporate narratives about the nature of war and violence in the present or recent past into the texture of a speculative setting.
Such evocation in Coriolanus primarily occurs through the conjunction of material space and the costumed, performing body. Much of what this adaptation can tell scholars of international politics would not therefore be contained at all in the elements of audiovisual narrative, such as dialogue and story, with which researchers accustomed to written texts who study popular culture may be most comfortable. Similarly, much of what this adaptation can tell scholars of international politics would not be perceptible at all without applying a ‘feminist curiosity’ (to quote Cynthia Enloe) and a ‘queer intellectual curiosity’ (Cynthia Weber), to start perceiving how its constructions of war and violence are constituted by ideas about gender, masculinities, desire and the body.
The combination – what we might call a feminist aesthetic curiosity – could reveal much about the continuum between representation and imagination, mimesis and speculation, through which creators, spectators and even military institutions produce and contest ideas about violence, gender and war.